Fresh preliminary data released on Monday, 16 March 2026, points to a dramatic rise in international engagement for the TotalEnergies CAF Africa Cup of Nations Morocco 2025, with audiences across Europe, Asia, and South America climbing by 61 percent. The figures underline the tournament’s growing global appeal and its emergence as a powerful force within the international sports landscape.
The Confederation of African Football (CAF) indicated that a detailed analytical report by Nielsen will be published soon, offering a comprehensive breakdown of the tournament’s performance. Early indicators already highlight the success of CAF’s aggressive global expansion strategy and its ability to position AFCON on a broader international stage.
European markets played a decisive role in driving this momentum, with the United Kingdom and France delivering standout audience numbers. Enhanced broadcast accessibility ensured deeper market penetration, while the final attracted more than three million viewers in the UK. Germany also registered record engagement, confirming a growing appetite for African football among European audiences.
A key catalyst behind this upward trajectory was CAF’s commercial collaboration with IMG, which significantly widened the tournament’s broadcast network. New distribution agreements across territories such as Japan, China, South Korea, Mexico, Greece, and Colombia elevated the competition to its most globally accessible edition to date, unlocking previously untapped markets.
Momentum extended strongly into South America, where Brazil delivered audiences exceeding 24 million, while Mexico contributed close to two million viewers. At the same time, CAF’s forward-thinking media approach, driven by tailored content creation and strategic highlights distribution, amplified brand visibility and commercial returns. With rising media valuations, increased rights income, and new digital audiences emerging in markets like India, AFCON Morocco 2025 has firmly established a new era of international growth for African football.
Full List of European Broadcast Partners for TotalEnergies CAF AFCON Morocco 2025:
• A1 – Bulgaria
• Arena Sport – Serbia, Bosnia, Montenegro, North Macedonia
• ARTMOTION – Kosovo
• Cablenet – Cyprus
• Channel 4 – United Kingdom
• ERT – Greece
• Exxen – Türkiye
• Joyn – Austria
• Megogo – Poland, Ukraine, Kazakhstan
• Movistar – Spain
• Okko – Russia, Kazakhstan
• RMC (Radio Rights) – France
• Sport 5 – Israel
• Sport Italia – Italy
• Sport Plus – Kazakhstan
• Sport TV – Portugal
• SportDigital – DACH Region (Germany, Austria and Switzerland)
• SportKlub – Slovenia, Croatia
• VGTV – Norway
• Ziggo Sport – Netherlands
Courtesy Photo
