In a major endorsement of Uganda’s sports management, FIFA has selected the Federation of Uganda Football Associations (FUFA) to pilot a groundbreaking commercial program aimed at revolutionizing the women’s game.
The launch of the FUFA Women’s Super League Commercial Strategy is part of a broader FIFA initiative to professionalize women’s football globally. By positioning Uganda and Romania as the two primary pilot nations, FIFA is testing a blueprint for financial self-sufficiency that could soon be rolled out across other member associations.
A New Chapter in Global Development
This strategy is a centerpiece of FIFA’s 13 Women’s Football Development Programmes. It focuses on three core pillars:
Brand Authority: Building a recognizable and marketable identity for women’s leagues.
Monetization: Creating structures to sell commercial rights effectively.
Sustainability: Moving away from reliance on grants toward long-term financial independence.
“FIFA remains committed to supporting FUFA in the implementation of these programmes as part of the continued efforts to grow and strengthen the women’s game at the local level,” noted Doreen Nabwire, FIFA’s Lead for Women’s Football in Africa.
FIFA’s decision to select Uganda for this “game-changer” program follows years of the federation successfully maximizing FIFA-led initiatives that include;
Program Objective
Women’s Football Campaign Increasing grassroots participation and player numbers.
League Development Programme Strengthening the competitive structure of the Super League.
Club Licensing System Raising professional standards for individual clubs.
Coach Education Scholarship Improving the technical quality of the game through certified training.
By leveraging FIFA’s technical and strategic support, Uganda is now positioned as a regional leader, proving that women’s football is not just a sporting endeavor, but a viable commercial product.
