Kampala – The Federation of Uganda Football Associations (FUFA) is set to redefine the landscape of women’s football with a groundbreaking 4-year strategy aimed at professionalizing the FUFA Women Super League (FWSL). Announced by FUFA President Moses Magogo at the Imperial Royale Hotel, the plan promises to transform the league into a sustainable, sponsor-driven powerhouse, tackling the persistent challenges that have long hampered the growth of women’s football in Uganda.
“This strategy is a game-changer for women’s football,” Magogo said. “It will address critical issues such as limited television coverage and financial constraints. Currently, a single live broadcast costs over 20 million shillings. With this plan, backed by dedicated funding, we can overcome these barriers and elevate the profile of our league.”
Developed in partnership with FIFA, the strategy runs from 2026 to 2029 and shifts the league away from donor-dependent operations to a commercially sustainable model. The plan is anchored on four key pillars: generation and financial sustainability (targeting UGX 2 billion to UGX 3.2 billion), media visibility and fan engagement (growing monthly audiences from 250,000 to 2.5 million), brand development and market positioning as a premium national brand, and enhancing league quality and competitiveness.
FIFA’s Doreen Nabwire lauded the initiative, highlighting its potential to boost participation, representation, and professionalism in Ugandan women’s football. Coaches and stakeholders, including Kawempe Muslim’s Ayub Khalifa, are calling on sponsors to extend support beyond the pitch, advocating for player employment and welfare programs that will secure long-term livelihoods for athletes.
The strategy aims not only to improve player welfare and matchday experiences but also to attract fans, elevate club performance, and make the league a marquee sporting spectacle in Uganda. With financial stability, increased media coverage, and enhanced competitiveness, FUFA is positioning the FWSL to become a leading example of professional women’s football in Africa.
Photo:Fufa Media
