Cycling enthusiasts worldwide are gearing up for the 60th edition of Vätternrundan, the world’s largest recreational bike event, set to take place on June 13-14, 2025, in Motala, Sweden. The grueling 315km (196-mile) sportive encircles Lake Vättern, Sweden’s second-largest lake, and draws 25,000 riders from over 70 countries. With an elevation gain exceeding 2,000 meters, the course is anything but a flat cruise, challenging cyclists with rolling ascents, picturesque descents, and a race against time under Sweden’s enchanting midsummer daylight.
Despite its staggering distance, Vätternrundan is a non-competitive sportive, allowing riders to set their own pace, pause at nine well-stocked feed stations, and enjoy the camaraderie of fellow participants. While the majority of riders complete the route in approximately 14 hours, elite cyclists push the limits, finishing in a little over seven hours. To cater to a broader audience, organizers offer shorter routes, including 150km, two different 100km circuits, an MTB course, and a kids’ ride.
New for 2025, the Nordic Bike Expo promises to be the largest cycling trade show in Scandinavia, running from June 6-7 and 12-14 at Motala’s harbor. Over 60 renowned bike brands such as Shimano, Canyon, Craft, Wahoo, and even Carlsberg will showcase their latest innovations. Enthusiasts can test high-performance bikes on a specialized track, explore cutting-edge cycling gear, and attend interactive speaking events. Complemented by food vendors, a kids’ play area, and community activities, the expo ensures a festival-like atmosphere beyond the main ride.
Training for Vätternrundan has also gone digital, with Zwift launching a virtual group ride series to help participants prepare for sub-15, sub-12, or sub-10 hour completion targets. With an ever-growing international presence, the event has become a cornerstone of endurance cycling, offering a unique blend of physical challenge, scenic beauty, and a deep-rooted cycling culture.
For those seeking an unparalleled test of stamina, Vätternrundan 2025 stands as the ultimate bucket-list challenge. With comprehensive accommodations, a thriving cycling community, and an expanding global footprint, this Swedish epic is more than just a ride—it’s a breathtaking adventure.