The race to broadcast one of world football’s fastest-rising spectacles is officially underway after the Confédération Africaine de Football (CAF) opened the tender process for media rights to the historic TotalEnergies CAF Africa Cup of Nations (AFCON) PAMOJA 2027, set to be jointly hosted by Kenya, Tanzania and Uganda. With East Africa preparing to stage the continent’s biggest football showpiece from 19 June to 17 July 2027, broadcasters now have a major opportunity to secure a front-row seat to a tournament expected to command massive audiences across Africa and beyond. For Ugandan football fans, the big question is: who will show the games in Uganda?
CAF’s Invitation to Tender covers both Free-to-Air and Pay-TV broadcasting rights across Sub-Saharan Africa, with packages available in English, Swahili, Portuguese, isiZulu, Wolof, Yoruba and selected local languages. However, French-language Pay-TV rights are not part of the 2027 tender, creating a distinctive commercial landscape as CAF expands the tournament’s reach across diverse African audiences.
The commercial appeal of AFCON has never been stronger. CAF says the 2025 Morocco edition generated more than 3.2 billion television audiences and six billion digital views, underlining the explosive growth of the competition on the global stage. Those figures have placed AFCON among football’s elite international events, with the tournament now ranked behind only the FIFA World Cup and the UEFA European Championship in terms of major national-team football audiences.
Beyond the flagship AFCON, CAF has also placed the media rights for a number of upcoming competitions on the market, including the AFCON 2027 qualifiers, CAF Africa Beach Soccer Cup of Nations 2026, TotalEnergies CAF Africa U-20 Cup of Nations Ghana 2027, TotalEnergies CAF Africa U-17 Cup of Nations Morocco 2027, Futsal Africa Cup of Nations Morocco 2026 and the TotalEnergies CAF Africa U-23 Cup of Nations Egypt. The wider package offers broadcasters an opportunity to invest in the future stars and emerging formats driving African football’s rapid expansion.
Interested broadcasters and media companies have until 14 September 2026 at 17:00 Cairo time to submit their bids. With the PAMOJA edition set to bring Africa’s premier football tournament to East Africa for a landmark three-nation celebration, the battle for the screens could become almost as competitive as the battle for the trophy itself. And as Uganda prepares to co-host the historic tournament, attention will increasingly turn to which broadcaster will win the rights to bring the AFCON action into Ugandan homes. Interested parties can obtain further information through CAF’s media sales and legal affairs departments.
